La Nucia is located to the northeast of the province of Alicante, in the center of the region of The Marine Baixa, and one of the most beautiful and assorted of the coast. Flanked on the north with Polop and Callosa d'en Sarria and Altea, to the south with L'Alfaz, and to the west with Benidorm, 50 km away.

La Nucia is an elegant residential zone with 69 housing estates inhabited all year by local and foreign residents, though this has not changed the customs and beauty of this peaceful village. The series of small rises (tossalets) that comprise the district are covered in green pine and fruit trees. The Aixortá and the Aitana provide protection from the cold northern winds and ensure an average annual temperature of 15º C. A good time to visit the village is on Sunday mornings when stalls selling second-hand goods stretch over several kilometres, constituting one of the most impressive markets of the province. Trips can be made to the old washhouse and up the road through the white houses, revealing a peaceful village that still enjoys its old customs close to La Nucia.

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